AlphaGraphics has been around since 1970 and is the industry leader in providing marketing solutions to small and medium size businesses in the local community. Our goal is to be the “one-stop” solution to our clients providing conceptual ideas and campaigns to help our clients grow their revenues through a wide variety of revenue streams that encompass technology, print, and message distribution.
Our owners have a distinct unique selling proposition and approach to clients vs. our competition by providing more “value adds” to the relationship. This is accomplished by accessing all the needs of the company and providing a strategic marketing plan that provides on the backend hard ROI data to the client. Using both personalization and technology, AlphaGraphics owners can evolve into being the “outside marketing department” for many of their clients.
With the growth of the internet, AlphaGraphics has embraced means to assist our clients by coordinating all the marketing messaging through website construction, social media management, building mobile marketing sites, client personalized URL’s, QR codes, targeted direct mail marketing campaigns, and much more.
AlphaGraphics is a business-to-business print and marketing solutions franchise offering print, digital and visual communication solutions to assist small and medium size businesses to market their products, services or brand their name. Some of the services AlphaGraphics franchisees can offer are:
The AlphaGraphics model requires the full time engagement of the owner or the owner may employ a full time Operations Manager that has completed all the Owner Training. The role of the AlphaGraphics owner is to be the “face” of the business. In other words, be willing to establish high levels of engagement with clients and key decision makers in the local business community. Also be willing to network via service, business, and charitable organizations to effective network with other business owners and professionals. The owner must also set the strategic direction of the business and “work on the business and not in the business”. Owners must also serve in the role of Sales Manager and direct the efforts and processes of their hired outside salespeople. Most Owners manage an initial staff of three that can ultimately grow to 20+.
Owners typically also are involved in keeping abreast of marketing trends, new technologies, equipment, and production processes by engaging in continual further education both with the Franchisor and industry associations.
Typically the successful owner will processes strong previous business experience whether in the corporate world, or in another small business. Skill sets in managing a sales process, marketing, finance, technology, and/or production are all skill sets that lend themselves favorably to our concept.
These individuals are outgoing in their communities, get involved in community activities, and aren’t afraid to volunteer for worthy causes. Leadership qualities are strong indicators of persons willing to accept responsibilities to make things happen. Trust is the number one reason our clients choose marketing and communications provider therefore the individual must demonstrate honesty and integrity.
This attribute has to do with becoming a “problem-solver” for others. The ability to assess a situation and offer various alternative solutions is a key to success. These solutions must have the customer’s best interest at heart and be able to show a client how they can increase their ROI.
Follow a System
Owning a franchise is like having a virtual business partner working in the business with you. The systems and processes that have been developed and improved over time should be followed in order to maximize efficiency and effectiveness.
Understands the Sales Process
Sales are what business is all about, especially in a B2B model. Without ongoing sustainable sales, there will be no business. The Owner must be responsible for either generating sales, or at the minimum must manage the sales process using outside salespeople. This quality is absolutely essential for success in the AlphaGraphics model.
In business since 1970, AlphaGraphics has always been and remains the leader in the industry, showing continual growth despite the recent recession.
Each new Franchisee (regardless of how they enter the brand, i.e. New, Transfer, and Acquisition/Conversion) is immediately provided support through a specialized New Franchisee On-Boarding Team. This team is made up of specialists on quickly ramping up a new Franchisee to breakeven and beyond. Each specialist is typically supporting no more than six new Franchisees at a time.
AlphaGraphics has the best support ratio in our industry. Utilizing our “Operating Partner” support model typically puts no more than 20 centers under the direction of each Operating Partner. These OP’s are skilled in every aspect of operations, sales, marketing, technology, HR, and Finance. We also have specialists on the team who assist with Real Estate and Financial Analysis.
Constant educational webinars, on-line training via our Intranet, Regional meetings, and our annual International Conference add to the educational resources available to all owners.
AlphaGraphics provide our Franchisees access to highly discount pricing models on equipment, supplies, and other services utilized in the operation of an AlphaGraphics Business Center. Our AGAlliance Program provides acquisition services to our owners. We also offer internal support on hiring staff through our Recruiting Partnership Program.
AlphaGraphics has continued to grow year after year and has been through four recessions since its inception in 1970. Regardless of the economy, businesses need to continue to advertise and perhaps brand their name more than ever to let folks know their services are still available and their brand is still valid. The expansion of our business model to encompass digital products allows AlphaGraphics to save on traditional resources such as ink and paper.